What business benefits can a podcast bring? How to approach and screen guests, what's the best promotional platform and ways to announce your new episodes. Podcasting best-practice explored in the first of this series of Podcaster Profiles, with host of The Security Collective, Claire Pales.

Claire candidly chats through her motivations and approaches to getting the best strategic results from the podcast. We also discuss loads of classic podcast problems - to script or share questions in advance? To give guests approval of final edits ? What promo content to produce and where to put it.

Links

The Security Collective on Apple Podcasts The Security Collective Claire Pales on LinkedIn

Transcript

MetaPod: climbing inside the machine, climbing inside.

Martin Franklin 0:18 Hello, welcome back to Metapod, podcasting and beyond. You know, the more I think about what I do with my business, the more I think about the definition of this podcast and what the goal of it is, and every time I come to do a new episode seems to have changed. So, podcasting and beyond, I'll be using my expertise as a Podcast Producer, to bring you a series of podcasts or profiles. This will be a series of interviews where I talk to successful long running podcasters about how they do what they do. I'll be asking them questions like how they integrate their podcast with their business, how they develop their audiences, and how they've developed their own style and unique voice. The first podcast that I'll be talking to is Claire pails. Claire runs the security collective podcast, focusing on attacking it audience. She's been running the show for seven seasons now. Claire has got a great attitude about serving the audience and being useful. She's also got some great tips on promotion, and recording techniques. So let's get into this interview, we're going under the dooner. with Claire pails. Everyone's got different motivations about why they do what they do. And I thought your case is distinctive in as much as it you know, it's it seems to connect very closely to your business.

Claire Pales 1:48 The other thing too, is that there are not a lot of security podcasts out there that focus on anything other than kind of the technical nature of security, or the kind of hacks and incidents that are happening around the world. And, you know, that's not what keeps people busy every day, what keeps people busy every day is having enough capability in their teams to service the business as usual of an organization. The incidents might happen to you a big one might happen to you once a year. And yes, then it's all hands on deck. But I wanted a podcast that talks about day to day life of a security team, not just Well, you know, we've had a huge data breach. So what do we do?

Martin Franklin 2:30 So you talked about the book being sort of quite a strategic tool for you with the you know, being a sort of Uber business card. Do you feel what what sort of space? Do you feel like the podcast fills in in that respect? Or how close How does it connect with your business strategy?

Claire Pales 2:51 Yeah, I, I guess I don't really have a business strategy. I mean, I do I do have a business strategy. Don't get me wrong, I am. I have a business strategy to the extent that I have goals and targets of things that I want to achieve. But I don't look at the podcast as a necessarily as a cash generating activity. I look at the podcast as an opportunity to raise my profile. And it's a really good opener for me to connect with people on LinkedIn. When I see CIOs, I can say h

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