Aarik Gulaya, Co-Founder and CEO of Safa.ai, shares how his passion for marketing and how a non-traditional path led him to create Safa.ai, a platform automating document review and generation for software engineers. His unique approach, drawing parallels between car engines and software systems, underscores the challenges of growing software complexity and the critical role of documentation. From discussing his unconventional journey into the tech industry, to highlighting the importance of effective communication in product design, Aarik offers rich insights and a a fresh perspective on product design and business development.