Years ago, when collaborating with influencers was a novelty, all it took for a campaign to become successful was for the influencer to talk about the company’s product or service in an article, blog post or video. The effect was impressive and immediate. Times have changed! Due to the efficiency and benefits of influencer marketing and its win-win nature, the market has become over saturated. That is not to say that its effectiveness has decreased – quite the opposite. However, this type of marketing can be quite costly and a big hit on your budget. Perhaps you’ve thought of sending influencers free product in hopes they’ll post, but influencers are getting bombarded by pitches daily and are typically looking for more substantial partnerships. In this podcast, listen to 5 steps to build your influencer marketing program while keeping your budget in check.