Under the Influence with Terry O'Reilly

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Companies are spending big bucks advertising weight-loss drugs like Ozempic and Rybelsus. 

This week, we’re dropping an episode of Brian Goldman’s White Coat, Black Art podcast into our feed.

We thought you might find the topic interesting. In Canada, "reminder ads" can only give the medication's name, but they can’t tell you what the drug is for. They just tell people to ask their doctor for more information. 

I join Dr. Goldman in this episode to talk about those ads.

Are those ads good – or are they bad?

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With the Paris Olympics in motion, it is a good time to revisit this episode from our archives.

From the first ad at the first Olympics in 1896, to the hundreds of millions spent on today's advertising contracts, sponsorship money has always been a contentious issue. The Olympics cost a fortune to stage, and sponsorship money makes it possible. But there's a price to pay when there's a price to pay. How marketing has evolved at the Olympics is a fascinating story.

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Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.