Hey y’all, today we are talking to the creator of Underbares, Genevieve Gralton. Underbares has created what @vogue calls, “the most comfortable bra you will ever know” and is known for its sustainability and passion to create comfy underwear for all. It all started in New York during Genevieve's early 20s. She was always on the search for a bra that could be chic and comfortable and couldn't find anything that met the mark. Without realizing it she was doing the research that would eventually become the DNA of Underbares. Without any formal design training she began testing prototypes for what would become their first ever product, The Every Day Bra. From her background in marketing she knew the value of feedback and surveying potential customers. She began by giving the bra to friends and family and began to collect what they did and didn't like. With their input she slowly began to grow a sustainable undergarment company that puts comfort and their customers opinion first. During this conversation we discuss sustainability, size inclusivity, and what actually makes women feel sexy. It is a great great interview and I kind of still can't believe it happened.