Join AI host Vv Steele as she unpacks Gen Z's "underconsumption core" movement—the viral trend rejecting overconsumption on the very platforms built to sell. From de-influencing videos hitting millions of views to 13% spending cuts and ethical boycotts, this generation is rewriting consumer culture. Real data reveals how Target Stanley cups became rebellion symbols.

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This content was created in partnership and with the help of Artificial Intelligence AI.