Today, our guest, Brainrack and I talk about how he built a well rounded brand around his project, how doing so led him to release on huge labels like GRVDNCR and Subsidia, and why building the “full package” as an artist project is so important.

Because, as you'll hear in this interview, It isn’t enough anymore to just post a song on SoundCloud to blow up and start touring.

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Today’s topic I feel like applies to more than just the music industry, really anyone with a dream, I’m sure, can relate to feeling unsure of how to begin pursuing whatever their end goal is and how to not give up once they start on their journey. Our guest, D3vinity who is not only an artist but also the owner of the record label “D3vine Records” is here to tell us how she has struggled with this within in her own career and how she has been able to break through this barrier and how you can do the same in your own career! Also, as a special treat we even have a 30 minute guest mix from her! 

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How do you know how much to charge for your work and how much it is even worth in the first place? Well our guest on the show today who is a freelance photographer from northern California and goes by the name SLVCKER is here to help answer that question. Ive had the pleasure of getting to know him over the last few years working alongside him at many shows and watching his photography continue to grow and blossom into what it is today. Since then, he has gone onto shoot countless shows at the famous venue 1015 Folsom in San Francisco all the way up to Wobbleland at the Bill Graham just a couple weeks ago. However, he is not just a photographer, he has also gotten his hands into other facets of the industry. Becoming head of marketing for the promotional company “G-Code Presents” and also just recently becoming an artist manager.

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As a listener of this podcast, I know the journey of trying to make it in the music industry is really tough sometimes. You have to overcome a lot of failure and rejection in order to make it and there are plenty of times where all of us, including me, where we might be tempted to give up. Well today, our guest Jason Euler, who is not only an artist manager and the experience creator for Relentless Beats but who is also someone who has created multiple businesses within the dance music industry, tells us how he overcame a lot of his failures and more importantly, how he kept the same level of heart and enthusiasm throughout the pursuit of his dreams. And how his journey all started because one morning, Jason woke up with a $150 Uber charge!

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Kinekt: https://www.kinektme.com/

Book recommendations from Jason
The Alchamist - https://urlgeni.us/amazon/4vTI
How to Win Friends and Influence People - https://urlgeni.us/amazon/ijzV
Never Split the Difference - https://urlgeni.us/amazon/PFOH

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In this episode I speak with Ace Aura who is considered one of the pioneers of what most bass music fans call "Melodic" or "Future Riddim" and today he tells us how early on in his career, he struggled with fully expressing his creative vision. Which is kind of crazy to think about the fact that if didn’t follow his vision, then there might not have been such a huge upswing in popularity in the last couple years for Melodic Riddim.

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Have you ever wondered how certain artists who may not fit into a “popular genre” continue to chase after their sound, even when they're faced with a ton of rejection? In almost all cases. I believe that it is crucial for artists to follow their creativity and produce anything that they want to, whether that be in one specific genre or multiple genres, with a specific vibe, all producers should have freedom in their creativity. In this episode, we speak with One True God who produces what he likes to call the dark genre. And today he tells us how he developed this unique sound and how he overcame a lot of the rejections in the process of making a full-time income off of ONLY streams.

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On this week's episode of the Underground Society Podcast I speak with Blvck Jesus who produces a few different genres under the bass music umbrella ranging from hardstyle, dubstep and hard trap. I think he's one of the most versatile artists that we've ever had in the show so far, because he's even released a rock song that made it to number one on a local LA radio station. And today he shares with us the importance of being adaptable and innovative within the world of music.

Books Blvck suggests to read:
https://urlgeni.us/amazon/thethirddoor
https://urlgeni.us/amazon/makingmoneywithmusic

Society Selects:
open.spotify.com/user/31o3iltsruw…tSRDa7oTq_YWsm5w

Society Meeting Room:
www.facebook.com/groups/431215927995257/?ref=share

Railcar Radio:
https://soundcloud.com/ugs-225092013/sets/railcar-radio?si=0e45cae62f744aa2b035b5bc6fbe4ed2&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

Follow Blvck Jesus:
Instagram: https://www.instagram.com/blvckjesusmusic/
Twitter: https://twitter.com/blvckjesusmusic
Spotify: https://open.spotify.com/artist/2ut0QskMvN2YEcqrRd8brq?si=8ShrhmcQTLKD9JaWuk40Mg
SoundCloud: https://soundcloud.com/blvckjesusmusic

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magazine.eraofedm.com/

Underground Society
Instagram: www.instagram.com/undergroundsociety.edm/
Facebook: www.facebook.com/UndergroundSociety.edm
Twitter: twitter.com/UGSPod_EDM

Website: www.undergroundsocietypodcast.com

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Society Members, welcome to Season 2 of the Underground Society Podcast! Hope you all had a wonderful holiday season and a safe New Years. To kick off the new season, we have Justin Hawkes on show who is the very first DnB artist to ever be on our podcast! (as requested by a lot of you) In this episode, Justin shares so much wisdom about how to build genuine relationships with other artists, labels, managers, and agents and how building relationships is one of the most important things that you can do to build a long lasting career in the music industry. WE ARE STRONGER IN NUMBERS!

Society Selects:
open.spotify.com/user/31o3iltsruw…tSRDa7oTq_YWsm5w

Society Meeting Room:
www.facebook.com/groups/431215927995257/?ref=share

Railcar Radio:
https://soundcloud.com/ugs-225092013/sets/railcar-radio?si=0e45cae62f744aa2b035b5bc6fbe4ed2&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

Follow Justin Hawkes
Instagram: https://www.instagram.com/itsjustinhawkes/
Twitter: https://twitter.com/ItsJustinHawkes
Spotify: https://open.spotify.com/artist/5bNvSO3b75SGJrx0kOt996?si=QYl4qgc7RMy1OH-YQX3oog
SoundCloud: https://soundcloud.com/justinhawkes

Era of EDM
magazine.eraofedm.com/

Underground Society
Instagram: www.instagram.com/undergroundsociety.edm/
Facebook: www.facebook.com/UndergroundSociety.edm
Twitter: twitter.com/UGSPod_EDM

Website: www.undergroundsocietypodcast.com

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In this episode, I am joined by the owner of 92|MGMT Justin Jeilo as we dive deep into the topic that a lot of you may struggle with in your own life, which is having patients and trusting in yourself and your ability while trying to make it into the music industry. Justin was the perfect person to talk to about this because he has not only faced this in his own journey but he has also helped multiple artists in which he manages, through the same process.

OUR MIX FOR TODAY'S EPISODE IS BY CASEY JONES (one of 92|MGMT's artists)

Society Selects:
open.spotify.com/user/31o3iltsruw…tSRDa7oTq_YWsm5w

Society Meeting Room:
www.facebook.com/groups/431215927995257/?ref=share

Railcar Radio:
https://soundcloud.com/ugs-225092013/sets/railcar-radio?si=0e45cae62f744aa2b035b5bc6fbe4ed2&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

Follow 92|MGMT
Instagram: https://www.instagram.com/92mgmt_company/
Twitter: https://twitter.com/92mgmt_company?s=20
Spotify: https://open.spotify.com/playlist/4mWkg75G0ARxyqbzxjuxWB?si=d0e98a091f0349a9
SoundCloud: https://soundcloud.com/ezra-jeilo

Follow Casey Jones:
Instagram: https://www.instagram.com/iam_caseyjones/
Spotify: https://open.spotify.com/artist/0uBWXDZBi7Q1cKijNHamH5?si=v3BGh9bLTMOeFtM7KYpgWQ
SoundCloud: https://soundcloud.com/iam_caseyjones

Era of EDM
magazine.eraofedm.com/

Underground Society
Instagram: www.instagram.com/undergroundsociety.edm/
Facebook: www.facebook.com/UndergroundSociety.edm
Twitter: twitter.com/UGSPod_EDM

Website: www.undergroundsocietypodcast.com

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As we restructure going into the new year, we speak with Shoku who is a melodic dubstep producer out of LA who has released on Subsidia and Rude Service but while he continues to work on his career in the music industry, like a lot of us, has to balance working a full-time job (over 50 hours every single week). We get into all that he still manages to do with music while working such a time-consuming job and what he does to continue to have balance in all aspects of his life. The grind isn't easy, but it's worth it!

Society Selects:
open.spotify.com/user/31o3iltsruw…tSRDa7oTq_YWsm5w

Society Meeting Room:
www.facebook.com/groups/431215927995257/?ref=share

Railcar Radio:
https://soundcloud.com/ugs-225092013/sets/railcar-radio?si=0e45cae62f744aa2b035b5bc6fbe4ed2&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

Follow Shoku
Instagram: https://www.instagram.com/iamshoku/?hl=en
Twitter: https://twitter.com/shokumusic
Spotify: https://open.spotify.com/artist/3gXkzlWzzfhvco1TzEgbnj
SoundCloud: https://soundcloud.com/shokuofficial

Era of EDM
magazine.eraofedm.com/

Underground Society
Instagram: www.instagram.com/undergroundsociety.edm/
Facebook: www.facebook.com/UndergroundSociety.edm
Twitter: twitter.com/UGSPod_EDM

Website: www.undergroundsocietypodcast.com

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