When it comes to writing promotional content, there's a lot to consider: market research, headlines, benefits, and so on.

But style is tricky, too.

Let's talk about a common mistake in copywriting--passive voice.

Why? It can hurt your results.

In this podcast episode, you'll discover

• What is Passive Writing and Why It's Important 
• The Difference Between Active and Passive Voice
• How to Spot Passive Writing in Your Copy 
• Simple Steps to Correct Passive Writing 
• When It's Okay to Use Passive Writing 

Suggested Episodes You May Enjoy

• Episode #21 How to Turn Features Into Benefits
• Episode #19 How to Write Engaging Headlines for Increased Results
• Episode #03 Anyone Can Become an Online Influencer and Get Paid

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