Every search engine has a defined algorithm which helps in ranking your website so optimising better for keywords, schema markups, the different segments which are mentioned in the podcast you should definitely apply which will help in boosting traffic and conversions there are various tools to track the progress. Organic means of traffic is a long term process it may take minimum 6 to 9 months to see uee definite results be patient provide value work on content when the search engine results page. #google #seo #serp #serps