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Understand the value of you, what are you worth?’ - with Wes Henstock a.k.a. Confid3ntial
On this episode of Build Better Brands, Danielle Clarke is joined by Wes Henstock, a.k.a. Mr.Confid3ntial, Founder of Confid3ntial.com, knows as “ Shoes” to some. New York trained, strategic disrupter and creative rebel. Level C Certified Branding Specialist & Strategist. Skilled in brand-building across the disciplines of brand design, strategy, management, education, leadership and culture.a level 3 certified brand consultant. Wes joined the show to talk about brand and running a business.
KEY TAKEAWAYS
- I fell into brands in 2001-2 by launching Puma Kids in North America, a job I should never have started in. But, it showed my how branding should work, not just colours and logo, they were building the brand back into society through consumer engagement, pre-social media. Nine years later I became creative director at America's largest sports brand where the boss, Ed O'Hara, talked to me about brand in a way that spoke to me and I worked with giant brands like David Beckham and the Miami Marlins.
- I've never had a client that has never known me indirectly before. My morals live proud, they're all about over-delivery, over-expectation, growing a relationship and collaborating with your client/the person you are branding. That relationship will act as your marketing.
- Covid has made us realise that the world is open, it's no longer about giving you the best paycheque or working in the best city. Brands and companies now have to give you more than that, they have to offer you more. People coming out of school now can choose to work from home, and brands have to learn from this, they have to sell themselves in a different way and offer something more.
- What you have to understand first about the business you're going into is about understanding people, I got a real understanding people when I learned about emotional intelligence. As soon as you work out the emotional intelligence of a person you then know how to deliver the best/worst news to them, you understand what makes them tick, how to start a conversation. It's like having a superpower.
BEST MOMENTS
‘I surround myself and talk to people I want to be because I think that's how you learn and grow.'
‘I want people to buy into me, not the colourful things I've created or the brands I've worked with. I don't show my work.'
‘Transparency is key for client relationships, if you set boundaries and expectations at the start means there are no surprises down the line.'
‘Understand the value of you, what are you worth?'
VALUABLE RESOURCES
Wes talks about his mentor and boss, Founder of FUBU, Daymond John playing a big part in his early career. You can find one of his books Rise and Grind, here: https://amzn.to/3DnrExD
ABOUT THE GUEST
Wes Henstock secretly creates brands that are strategically grounded, culturally relevant, and a little bit unexpected. He collaborates with and guides businesses on their journey to revealing their greatness through a blend creative passion, strategic insight and off the record ideas, delivering brands to a more meaningful, effective and impactful destination.
Website - https://www.confid3ntial.com/
LinkedIn - https://www.linkedin.com/in/weshenstock/?originalSubdomain=uk
Instagram - https://www.instagram.com/mr.confid3ntial
Links to Inspirational people Wes mentioned -
Nick Brooks ( business coach and mentorship )
linkedin.com/in/nik-brooks-coachnottingham
Daymond John ( mentorship, Brand, goal setting, inspiration and drive)
https://www.instagram.com/thesharkdaymond
Ed O'hara ( Sports branding )
linkedin.com/in/edohara
Stern Rockwell ( mentorship, art, personal branding and graffiti)
https://www.instagram.com/stern_rockwell
linkedin.com/in/stern-rockwell-6658151
https://www.sternrockwell.com
Matt Davies ( Branding, mentorship and inspiration)
https://www.linkedin.com/in/mattgdavies/
https://www.mrmattdavies.me
Lucy Warner ( the boss, a great photographer, Wes' wife, a super mum, personal support, inspiration and his daily motivational speaker)
https://www.instagram.com/lucyewarnerphotography
https://www.lucyewarner.com
ABOUT THE HOST
Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.
Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people's lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.
Insta - @danielleclarkecreative | [https://www.instagram.com/danielleclarkecreative/]
LinkedIn - [https://www.linkedin.com/in/danielle-clarke-creative/]
Twitter - @D4nielleCl4rke | [https://twitter.com/D4nielleCl4rke](https://twitter.com/D4nielleCl4rke)
Email - [[email protected]](http://www.danielleclarkecreative.com/)
Website: www.danielleclarkecreative.com
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.
View all episodes
By Danielle ClarkeOn this episode of Build Better Brands, Danielle Clarke is joined by Wes Henstock, a.k.a. Mr.Confid3ntial, Founder of Confid3ntial.com, knows as “ Shoes” to some. New York trained, strategic disrupter and creative rebel. Level C Certified Branding Specialist & Strategist. Skilled in brand-building across the disciplines of brand design, strategy, management, education, leadership and culture.a level 3 certified brand consultant. Wes joined the show to talk about brand and running a business.
KEY TAKEAWAYS
- I fell into brands in 2001-2 by launching Puma Kids in North America, a job I should never have started in. But, it showed my how branding should work, not just colours and logo, they were building the brand back into society through consumer engagement, pre-social media. Nine years later I became creative director at America's largest sports brand where the boss, Ed O'Hara, talked to me about brand in a way that spoke to me and I worked with giant brands like David Beckham and the Miami Marlins.
- I've never had a client that has never known me indirectly before. My morals live proud, they're all about over-delivery, over-expectation, growing a relationship and collaborating with your client/the person you are branding. That relationship will act as your marketing.
- Covid has made us realise that the world is open, it's no longer about giving you the best paycheque or working in the best city. Brands and companies now have to give you more than that, they have to offer you more. People coming out of school now can choose to work from home, and brands have to learn from this, they have to sell themselves in a different way and offer something more.
- What you have to understand first about the business you're going into is about understanding people, I got a real understanding people when I learned about emotional intelligence. As soon as you work out the emotional intelligence of a person you then know how to deliver the best/worst news to them, you understand what makes them tick, how to start a conversation. It's like having a superpower.
BEST MOMENTS
‘I surround myself and talk to people I want to be because I think that's how you learn and grow.'
‘I want people to buy into me, not the colourful things I've created or the brands I've worked with. I don't show my work.'
‘Transparency is key for client relationships, if you set boundaries and expectations at the start means there are no surprises down the line.'
‘Understand the value of you, what are you worth?'
VALUABLE RESOURCES
Wes talks about his mentor and boss, Founder of FUBU, Daymond John playing a big part in his early career. You can find one of his books Rise and Grind, here: https://amzn.to/3DnrExD
ABOUT THE GUEST
Wes Henstock secretly creates brands that are strategically grounded, culturally relevant, and a little bit unexpected. He collaborates with and guides businesses on their journey to revealing their greatness through a blend creative passion, strategic insight and off the record ideas, delivering brands to a more meaningful, effective and impactful destination.
Website - https://www.confid3ntial.com/
LinkedIn - https://www.linkedin.com/in/weshenstock/?originalSubdomain=uk
Instagram - https://www.instagram.com/mr.confid3ntial
Links to Inspirational people Wes mentioned -
Nick Brooks ( business coach and mentorship )
linkedin.com/in/nik-brooks-coachnottingham
Daymond John ( mentorship, Brand, goal setting, inspiration and drive)
https://www.instagram.com/thesharkdaymond
Ed O'hara ( Sports branding )
linkedin.com/in/edohara
Stern Rockwell ( mentorship, art, personal branding and graffiti)
https://www.instagram.com/stern_rockwell
linkedin.com/in/stern-rockwell-6658151
https://www.sternrockwell.com
Matt Davies ( Branding, mentorship and inspiration)
https://www.linkedin.com/in/mattgdavies/
https://www.mrmattdavies.me
Lucy Warner ( the boss, a great photographer, Wes' wife, a super mum, personal support, inspiration and his daily motivational speaker)
https://www.instagram.com/lucyewarnerphotography
https://www.lucyewarner.com
ABOUT THE HOST
Danielle Clarke is a Brand and Marketing Consultant, University Lecturer and Business Owner.
Since 2006 Danielle has provided brand design and marketing support for clients including Škoda, Gtech, UK Biocentre, UK Mail and GIRLvsCANCER Danielle is committed to helping brands that want to have a positive impact on people's lives. She spends her time consulting and working with business owners to help them attract and retain their best customers.
Insta - @danielleclarkecreative | [https://www.instagram.com/danielleclarkecreative/]
LinkedIn - [https://www.linkedin.com/in/danielle-clarke-creative/]
Twitter - @D4nielleCl4rke | [https://twitter.com/D4nielleCl4rke](https://twitter.com/D4nielleCl4rke)
Email - [[email protected]](http://www.danielleclarkecreative.com/)
Website: www.danielleclarkecreative.com
This show was brought to you by Progressive Media
Hosted on Acast. See acast.com/privacy for more information.