Market research sounds boring to many creatives (including myself), but for collectors to find your artwork it is important to understand the customer journey, what words they might type into Google or how they browse at events. I created this quick solution to doing market research based on your own habits and after listening to this podcast you should go away with some easy ideas on how to research your own customers based on the little things we do ourselves. Hope you enjoy! Georgie x

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For more useful information on running an art business, including downloadable guides, visit: https://georgieturnerartist.co.uk/collections/creative-ceo

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