Knowing your audience is important, but understanding yourself beforehand is crucial. Your audience is not going to identify with you if they don't know where you stand, first of all. And second, providing insight and advice outside of your area of expertise is just counter-productive to everyone involved.  

It doesn't make sense for me to talk about cooking or videography, but I've chatted with chef's and sometimes I'll have Dylan come on camera and talk about certain things on the video side if I think my audience can gain some value from it.  

On the flip side, don't second guess yourself if you're afraid or nervous about sharing your knowledge. Years ago I wanted to start making videos like I am today, but never started. Think about the value I could have been giving to people during those years that people potentially missed out on. And even the growth I would have seen in myself during that time. Anyways, it doesn't matter now, but the point is that you shouldn't wait if you have a feeling that you want to get your voice out there, but dig deep before you do.   

Have some conversations with yourself, have some conversations with others to see what their interests are - maybe that will guide you to create certain content for certain people. Just get out there and start, whatever it is. ___  

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