The Digital Dominance Podcast

Understanding A/B Testing as a Digital Marketer, Product Manager and Product Marketer


Listen Later

Discover the power of A/B testing in this complete guide! Learn how to compare two versions of a webpage, app feature, or marketing campaign to optimize user experience and increase conversions.


From setting goals to analyzing results, we cover the step-by-step process, best practices, tools, and common pitfalls to avoid. Perfect for marketers, product managers, and business owners looking to make data-driven decisions. πŸš€


πŸ”— Resources:

  • ​ Optimizely: https://www.optimizely.com
  • ​ Google Optimize: https://optimize.google.com


#ABTesting #ConversionOptimization #DataDriven #MarketingStrategy #WebDesign #ProductDevelopment #Optimization #DigitalMarketing #UXDesign #BusinessGrowth

...more
View all episodesView all episodes
Download on the App Store

The Digital Dominance PodcastBy Anoop Suresh