Seth shares the story of Alexei, a manager at a mid-sized technology company who was given the responsibility to develop and launch a new software feature that was critical to the company’s future.

Over time it becomes apparent that Alexei was working in a kind of information bubble - neither ensuring that others clearly understood him, nor taking the time to understand others. Because of this, he misses key problems with his plan that jeopardize the project.

In examining this problem, Seth offers an enabling principle to reinforce the notion that leaders own both sides of communication - understanding and being understood. By embracing this concept, Alexei would not only have averted disaster, but would have been able to create more impressive results.