In this episode, we break down the essentials of pay-per-click (PPC) advertising, one of the most effective online marketing strategies. Learn how PPC works, why it’s beneficial for businesses, and how it delivers quick results with measurable ROI. We’ll cover tips for conducting effective keyword research and setting up campaigns on platforms like Google and Facebook. Plus, we’ll highlight the importance of targeted keywords for maximizing success. Whether you're new to PPC or looking to refine your approach, this episode is packed with practical insights to help you get started.