Best-selling author of Why We Buy, entrepreneur, and marketing guru Paco Underhill drops by the show to answer our "Burning Questions". We do a deep dive into human behavior and how it impacts your business.

Best-selling author of Why We Buy, entrepreneur, and marketing guru Paco Underhill drops by the show to answer our "Burning Questions". We do a deep dive into human behavior and how it impacts your business.

Best-selling author of Why We Buy,&nbsp;entrepreneur, and marketing guru Paco Underhill drops by the show to answer our "Burning Questions". We do a deep dive into human behavior and how it impacts your business.

Understanding Consumer Behavior with Paco Underhill

Burning Questions is your essential podcast for marketing insights. Hosted by Matt Wilson, Founder of 500°, industry thought leaders address topics such as consumer behavior, talking to Gen Z, AI, and more. 
 
An ongoing resource, new episodes will be presented every two weeks.

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Burning Questions is your essential podcast for marketing insights. Hosted by Matt Wilson, Founder of 500°, industry thought leaders address topics such as consumer behavior, talking to Gen Z, AI, and more. An ongoing resource, new episodes will be presented every two weeks.

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Understanding Consumer Behavior with Paco Underhill

Understanding Consumer Behavior with Paco Underhill