Sofia Yen, MD. is the CEO and co-founder of Pandia Health. It is the only doctor-led and founded, women-led and founded birth control delivery company. She graduated from MIT, UCSF Medical School, and UC Berkeley’s MPH program and has 20+ years of experience in medicine. She is a Clinical Associate Professor at Stanford Medical School and a mother of 2 daughters.

In this episode, Sophia discusses the strict regulations of the medical space and how she has to navigate them from a business perspective. She also talks about how to balance your customer acquisition cost (CAC) with your customer lifetime value (LYV) to save money while gaining new customers. 

Listen in to hear about the trials and tribulations Sophia went through with using advertising and also turning customer engagement into conversions. Check out Sophia's episode here.

Connect with your host on Instagram @shauna.armitage and visit www.startuprenegades.com/become-a-renegade to join the free Renegades Community.