Marketing has evolved over the years, advancing along with the latest technology. It is vital in every business as marketing is what primarily drives sales. More and more businesses has become irrelevant not because their technology, product, or services are irrelevant but because they're not being found or doing well online. Jordan Steen, the founder of Cereal Entrepreneur Academy, shares his expertise in the field of digital marketing. Jordan gives us a glimpse of how marketing was being done when he first started getting into the digital marketing space in 2008. He shares the three-step marketing that works for different styles of business, and why it's important to market in the right places to the right people.