🎙️ Welcome back to another deep dive into rhetoric and philosophy! 🎙️

Hello, I’m Dr. Bobby, “The Best Assistant Professor Who Never Was”, and today we’re continuing our exploration of I.A. Richards’ Philosophy of Rhetoric. In this episode, we tackle Richards’ views on context, discourse, and meaning, and how our understanding of rhetoric continues to evolve with technology and multimodal communication.

📌 What We Cover Today: ✔️ How context shapes meaning in communication ✔️ The relationship between memory, experience, and perception ✔️ Writing assessment and the paradox of measuring an abstract process ✔️ Remediation—how new technology reinvents old tools ✔️ How Aristotle’s enthymeme and syllogism still influence modern rhetoric ✔️ Connections to visual rhetoric, linguistics, and multimodality

Richards argues that words aren’t static—they work within contexts, evolving over time. Understanding rhetoric today means embracing multimodal literacy, shifting from traditional print-based approaches to digital and visual communication. If you’ve ever wondered how memes, comics, and images function as rhetorical tools, you’re already engaging with these ideas!

🧐 What do you think? How does technology change our perception of writing and communication? Drop your thoughts in the comments!

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📚 Further Reading & References:

• Remediation: Understanding New Media – Jay David Bolter & Richard Grusin
• Reading Images: The Grammar of Visual Design – Gunther Kress & Theo van Leeuwen
• Understanding Comics – Scott McCloud
• Act of Reading: A Theory of Aesthetic Response – Wolfgang Iser

#Rhetoric #PhilosophyOfRhetoric #IARichards #ContextMatters #MultimodalLiteracy #TheBestAssistantProfessorWhoNeverWas