James Dooley and Chris Pantelli break down how expert quote links work in digital PR because journalists need credible expert commentary which boosts the authority of their articles. Chris Pantelli explains how inbound journalist requests create high quality backlink opportunities because tier one publications publish fresh content which strengthens SEO signals. The pair discuss Google News, Google Discover, and link value because visibility and authority improve rankings and traffic for brands. They cover Connectively, Quoted, Press Plugs and social hashtags because wider coverage increases the number of expert quote opportunities. Chris Pantelli shows how strong commentary builds long term journalist relationships which leads to branded digital PR campaigns.