Appropriate use of a park ensures sustainability for that park. This is how Jeff Hallo explains they balance between the balance between parks role in serving customers and conserving natural resources.

Jeff is a social scientist and professor at Clemson University. The research Jeff does help parks create remarkable experiences for visitors while still being able to maintain the natural environment.

On this episode of the Park Leaders Show, Jeff discusses how and why people use parks and how scientific data can help us better manage parks.