In this episode of HubSpot Truths Untold: An Andimol Show, we dive into the intricacies of using HubSpot for software companies, particularly those in the SaaS and PLG sectors. Discover how these industries utilize different sales motions, such as product-led growth, where the product itself guides users toward becoming paying customers. We explore the challenges of data modeling in HubSpot, emphasizing the importance of distinguishing between companies and accounts. Learn about the benefits of using custom objects to create a robust data structure that accommodates various sales processes and integrations. Tune in to understand why a well-planned HubSpot architecture is crucial for seamless operations and future scalability. Join us as we lay the groundwork for effective automation and discuss the essentials for a successful onboarding process.