In this episode, hosts Shradha and Rupert engage with guest Jordan Pettman to explore the significance of Integrated Business Planning (IBP) in organizations. Jordan shares his extensive professional journey, emphasizing the need for a cohesive approach to organizational strategy that integrates finance, HR, and operational planning. The conversation delves into the cultural prerequisites for successful IBP implementation, the challenges of gaining organizational buy-in, and the importance of building collaborative relationships across departments. Jordan also discusses the essential skills for leaders in the OP&A function and offers practical advice on avoiding common pitfalls in process management and technology adoption.