Key Performance Indicators are the data you need to gauge your investments.

In the digital marketing landscape, KPIs play a crucial role in measuring the success of marketing strategies and the overall health of a website.

In today's episode, Jacob and Jeffrey explore KPIs and their usefulness, and how your company can identify good ones, and avoid those that can be misleading.

To ask questions, or submit topics you'd like us to cover in the future, visit us at humanfriend.digital/pod/