In this episode of HubSpot Truths Untold, we dive into the intricacies of understanding lead status in HubSpot. Join us as we unravel a common question from our community: Should lead status at the contact level align with lead status at the company level?

we explore the evolving role of lead status as a property and how it signals sales opportunities, distinguishing it from lifecycle stages. Discover why lead status is primarily a sales property, despite marketing's involvement in lead generation. We also discuss the flexibility of using lead status at both contact and company levels, emphasizing the importance of tailoring it to your business model. Whether you're in sales or marketing, this episode provides insights to help you effectively manage lead status in HubSpot. Tune in for a comprehensive discussion.