Effective leadership is one of the most powerful drivers of small business success—but it’s not a one-size-fits-all solution.
In this insightful episode, we explore the eight different types of small business leaders and how recognising your own leadership style can dramatically impact your team’s productivity, your decision-making, and your bottom line.
For entrepreneurs and small business owners, understanding these leadership types is crucial. It allows you to lead with intention, adapt your approach to different challenges, and build a business that’s aligned with your strengths.
Join host Jane Bayler and guest, Michelle Lestas—a business turnaround and leadership specialist—as they dive into this practical framework that’s helping thousands of small business leaders across the UK and Europe.
Whether you’re launching your first venture or looking to take your existing business to the next level, this episode will give you the clarity and tools you need to lead more effectively and grow with purpose.
Tune in now to discover how redefining your leadership approach can unlock new opportunities for performance and growth.

Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued consultants and b2b service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector. 

Having spent 20 years in global advertising and brand marketing, where Jane managed campaigns and developed business for market leading brands such as Coca-Cola, Discovery Networks, British Airways and ITV, she then scaled and sold a London brand identity business to US communications group Interpublic, before becoming MD of their brand consultancy, Futurebrand. 

Today, Jane runs a strategic positioning and business growth program called Ideal Client Success. This packages and productises her clients’ services to make their offers relevant, compelling and irresistible to the people who will value them the most. 

Join the program to receive a bespoke blueprint for your growth that is rapid, achievable, and eliminates the overwhelm of chasing shiny objects and diving into tactics that will leave you spinning your wheels without results. 

Create a deeply rewarding, profitable business, and leave being overlooked and undervalued to the 'also rans' who wish they were you.

The Smart Connector podcast features a range of exciting interviews with experts across multiple sectors, as well as some of Jane’s own client case studies and stories. 

Packed with insights and tactical as well as strategic tips to make your consulting or service based business succeed, this is your go to resource for sustainable success. 

Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.  

We are proud to announce the Smart Connector podcast is brought to you by our sponsor Virtual Non Execs, the world’s #1 peer-to-peer board advisor community, which connects thousands of investors, entrepreneurs and investors across the globe.

https://virtualnonexecs.com 

Want to connect with Jane in person?

Book a clarity call here: https://idealclientsuccess.com/zoom30

Visit Jane’s website and connect on socials here: https://www.janebayler.com 

Check out Jane’s Chosen First DONE FOR YOU client attraction system here: https://chosenfirstsystem.com/