This is a concept made popular most recently by the leader of Team Sky, the British Cycling team.

The idea is that if you make tiny 1% improvements across every area of an activity, it all adds up to a big advantage.

It's a sound idea and worthy of further exploration. But how might it apply to your business or your comms team? And what else do you need to consider.

I share a few thoughts in this podcast. If you don't already...please subscribe! And get in touch with me through the Comsteria website.