In this discussion, we sit down with Ian Georgeson, CEO of Cross Country Insurance, to explore the company’s role in South Africa’s specialist insurance market. Ian shares the journey of building a 27-year legacy in marine and 4x4 insurance, catering to adventurers and outdoor enthusiasts. From tackling unique challenges like underinsurance and equipment failures to fostering community through events like the Sodwana Fishing Competition, Ian provides valuable insights into the business of leisure lifestyle insurance. Tune in for expert advice, fascinating anecdotes, and a closer look at how Cross Country keeps its clients covered on land and water.