In this episode, Kristina Stubblefield explores the pivotal role of online presence for businesses in 2024. She emphasizes that online presence is no longer an option but a necessity, with statistics underscoring its significance. Kristina defines online presence as more than just a website, encompassing various elements like social media, content, and reputation. She highlights the importance of self-assessment and alignment with business values, and then delves into the key elements that shape a strong online presence.

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