In this episode, we hear from Megan O'Brien, Associate Director at Access Infinity, to explore why understanding payer perception is so difficult to capture in a structured way. 

Megan shares how traditional KPIs like time to access and price only tell part of the story, and why the softer, more subjective elements of payer engagement, from communication frequency to corporate trust, can influence reimbursement outcomes in ways that can be challenging to track. Tune in to hear how primary research and smarter feedback loops could help access teams move from measuring activity to demonstrating real impact. 

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