We all want to make money from our creative endeavors, and often we think brand sponsorships are the answer to it all. But what if it was deeper than that? What if relationships were the key to lasting partnerships?

Well in this weeks episode Ona dives into what she's learned over the past 3 years about securing sponsorships for your brand and overall platform. It's not as easy as one to three but the insights can be more impactful than a quick buck.

Take a moment to tune in and make sure you secure your spot to Blk Pod Festival as we have so many opportunities of how you can land your next partnership.

Blk Pod Festival  will be taking place Live and In-Person  May 28 - May 29, 2022, in Atlanta, GA.

Don't forget to:Purchase your tickets at https://www.blkpodfestival.com/registerSignup to Volunteer at https://www.blkpodfestival.com/volunteerCheckout Speaker Lineup at https://www.blkpodfestival.com/agendaReach out to partnerships@blkpodcollective.com for partnership opportunitiesSupport the show Become a Member Follow Us on Instagram Join Our Mailing List Get your tickets to Blk Pod Festival 2023 today, in Atlanta, GA, from September 30 - October 1, 2023! Book your next Podcast Studio session with Adode Studios and use code BPC20 for 20% off your first session! Produced by Adode Media; a full-service podcast production agency. 

Understanding Podcast Sponsorships 101

A how-to podcast for podcasters, that provides insights, resources, and instruction to those looking for guidance in starting, growing, and sustaining their podcast.

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From the Keynote session from Blk Pod Festival, Podcast State of The Union,  Blk Pod Collective's founder Ona Oghogho, sits down  with Donald Albright, Sierra Reed, and Nidia Serrano. Donald is the President and Co-Founder of TenderFoot TV – an independent podcast production studio. Sierra is the Director of Podcasting at WABE and Nidia Serrano is the Senior Director of Podcast Marketing at SXM Media. 

Together, they discuss important matters as it pertains to the current landscape of the podcasting industry. They kick off the session by discussing what a podcast is – a question that might seem simple but seems to have a lot of discrepancies when it comes to the platforms and formats involved. Then, they discuss whether the rise of more social media platforms serves as competitors or companions for podcasters and their shows. They also share their thoughts on what is lacking and missing from big hosting platforms and what they’d like to see change. And as more big players enter the podcast ecosystem (such as HBO and Netflix), they discuss what this means for smaller, independent podcasters who don’t have the same budget to compete, and how they might be able to stand out in this space. This is a great episode for anyone who is interested or currently in the podcasting industry. So sit back and tune in to this episode to catch up to speed on the current state of podcasting. Support the show Become a Member Follow Us on Instagram Join Our Mailing List Get your tickets to Blk Pod Festival 2023 today, in Atlanta, GA, from September 30 - October 1, 2023! Book your next Podcast Studio session with Adode Studios and use code BPC20 for 20% off your first session! Produced by Adode Media; a full-service podcast production agency. 

Podcast State of the Union - Blk Pod Festival

In this session from the 2022 Blk Pod Festival, Nidia Serrano and Jazmine Henley-Brown sit down for a conversation about the Black Podcast Boom. More specifically, they’re breaking down the research and data from the 2021 Black Listeners Report from SXM Media and Edison Research.

They discuss how Jazmine got into the podcasting space, how the podcasting space is growing, and whether or not the industry is getting more diverse. They discuss the different trends they see in the industry, how large companies scout talent for new shows, and the role of video in amplifying audio in podcasting. 

Nidia also talks about the role of podcasting when it comes to community building and socializing. Jazmine dissects the different growing genres of podcasts, from true crime to comedy, historical, and fiction. They discuss the power that podcasters have when it comes to ad reads and driving sales and what advertisers look for in podcasters before signing sponsorship deals. This is a great episode for anyone interested in the numbers and data associated with the ever-growing podcast industry, so tune in and take notes!

 Support the show Become a Member Follow Us on Instagram Join Our Mailing List Get your tickets to Blk Pod Festival 2023 today, in Atlanta, GA, from September 30 - October 1, 2023! Book your next Podcast Studio session with Adode Studios and use code BPC20 for 20% off your first session! Produced by Adode Media; a full-service podcast production agency. 

Blk Pod Festival Session: Black Podcast Boom with Nidia Serrano and Jazmine Henley-Brown

On today’s episode of  Blk Pod Collective: The Podcast, you’ll be hearing a panel discussion from 2022 Blk Pod Festival, about Women in Podcast Production.

 Ahiyanna Angel, Founder of Mayzie Media moderates today’s conversation with Twila Dang, the founder and CEO of Matriarch Digital Media, Adell Coleman, COO of DCP Entertainment, and Ashley Hobbs, creative producer of Jemele Hill's Unbothered Network in partnership with Spotify. In this panel conversation, the ladies are taking a deep dive into the ins and outs of podcast production. They discuss what podcast production actually consists of, how they got started and what to look for if breaking into the field. This is a great entryway for anyone who is interested in becoming a podcast producer. The ladies share how they found their way into the podcast production industry, how they determined their styles as a producer, and their thoughts on scripting. They also share their thoughts on coaching podcasters and guests to be comfortable in front of the mic with the words they’ve written, and the biggest game changer they’ve learned from their experience in the podcast production industry. This is a must-listen for anyone who is interested in a career in podcasting, or for podcast-lovers alike. Tune in and be prepared to learn all about podcast production from leaders in the industry.

 Support the show Become a Member Follow Us on Instagram Join Our Mailing List Get your tickets to Blk Pod Festival 2023 today, in Atlanta, GA, from September 30 - October 1, 2023! Book your next Podcast Studio session with Adode Studios and use code BPC20 for 20% off your first session! Produced by Adode Media; a full-service podcast production agency. 

Blk Pod Festival: Women in Podcast Production with Ahiyana Angel, Adell Coleman, Twila Dang and Ashley J. Hobbs

Welcome back to another episode from Blk Pod Festival 2022! In today's society, discussing mental health is more in vogue than ever. What was once considered a taboo subject, mental health is now discussed everywhere, and is recognized as a serious health issue to address. As antiquated stigmas surrounding mental health fade, we are challenged to understand what constitutes a healthy mind and spirit. This is even more true as we navigate a post-COVID world, and how this tumultuous period has re-wired our priorities. Focusing on your happiness and well-being is more important than ever. However, this space can sometimes be hard to unpack. This week, Darius Hicks of the “While Black” podcast and Jay Connor of "Extraordinary Negroes" joins us. We discuss mental health in a post-pandemic world. They talk about how COVID has changed how we approach our mental health, how necessary it is to create vulnerable spaces with friends, the secret power in a good cry, and the importance of celebrating oneself.  Their conversation was an amazing chance to speak about mental wellness and how to prioritize it in your life. Learning how to manage your mental health is critical to growing emotionally and part of your overall health. Thanks for tuning in!

 Support the show Become a Member Follow Us on Instagram Join Our Mailing List Get your tickets to Blk Pod Festival 2023 today, in Atlanta, GA, from September 30 - October 1, 2023! Book your next Podcast Studio session with Adode Studios and use code BPC20 for 20% off your first session! Produced by Adode Media; a full-service podcast production agency. 

Blk Pod Festival Session: Creating Space for Black Mens Mental Health with Darius Hicks and Jay Connor

Goal setting and going after your dreams can be daunting. It requires dedication, persistence, toughness, guile, and patience. It forces us to ask ourselves some tough questions; What do you aspire to be? Are you driven purely by career success or are there personal goals you are pushing for? Everyone’s goals may be different, but the energy of your pursuit is universal. You must be willing to take chances and to take risks. Prioritizing your dreams and going after them is critical to reaching your goals. You have to be willing to bet big on yourself and go for it. Do not wait anyone else to give you permission or approval to go after your dreams. Oftentimes, you must take a leap of faith and rely on yourself to figure it out. There is no step-by-step template for attaining your dreams. The only guarantee is to put yourself out there and make it happen.  On this episode of Blk Pod Collective, I am joined by Twila Dang, founder and CEO of Matriarch Digital Media. Taken from the Black Pod Festival, this enlightening conversation focuses on her journey through digital media and building successful and sustainable platforms.  We also focus on how to organize your business, where to find critical data, and how to define success in your eyes. Dang speaks on the power of investing in yourself and taking chances in order to grow, which is deeply important while developing your brand.  A huge thank you to our audience for participating during our conversation. We all learned so much that we can take back to our businesses and passions. A remind to put your dreams first and pursuing them with vigor is something that we all can benefit from. Thanks for listening! Support the show Become a Member Follow Us on Instagram Join Our Mailing List Get your tickets to Blk Pod Festival 2023 today, in Atlanta, GA, from September 30 - October 1, 2023! Book your next Podcast Studio session with Adode Studios and use code BPC20 for 20% off your first session! Produced by Adode Media; a full-service podcast production agency. 

Understanding Podcast Sponsorships 101

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