In a direct selling business, growth and loyalty require more than pay based only on commission. Pool bonus systems is an effective way because they credit the collective success, rather than just individual sales. Under a pool bonus system, the performance of several distributors is pooled in one fund from which payments are made only to those who qualify. Such programs also inspire users with the help of attainable goals, teamwork and leveling-up statuses. Direct sales companies which use high-performance pool bonus systems expect to have distributor loyalty at 47% greater levels than those that utilize traditional compensation plans. Distributors use advanced optimization techniques to adopt their pool bonus rather than confining in the minimum standards. One such technique is 80/20/20 rule. The top performers use the modern version of Pareto principle for their resources. It is done by applying 80% of their effort towards core business growth, 20% for innovation initiatives and 20% as a buffer fund for emergent opportunities.  

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