Rebecca wants to plant a mid-sized tree in her backyard. In order to do this, she needs to dig a hole roughly the size of a five gallon bucket. She has a few options she’s considering:

1. Buying nothing and using her hands
2. Buying and using a shovel
3. Buying and using a tractor

How does Rebecca make this decision?Join V. Lee Henson as we discuss the risk, opportunity cost, and other factors that go into making sound product decisions.