296: Understanding Ranching and the Challenges of the Beef Industry with Cassidy Johnston

Cassidy Johnston grew up in a suburb of Denver but has now been ranching for over a decade. She serves in the gap between the ranch and the table to build relationships and form bold partnerships to answer the question, “Where does my food come from?” Cassidy received her Bachelor of Arts in Environmental Studies from the University of Colorado Boulder. She was a student researcher at the Leeds School of Business Research Division, graduating early with honors. While there, she completed a thesis titled “Building a Rancher-Environmentalist Alliance to Protect Ranch Land Environments from Development,” and that paper was the proverbial spur in the flank that started her journey in the ranching industry. She and her husband, Robert, have lived and worked on ranches in Montana, Colorado, and New Mexico and have three little boys. Besides being an agriculture consultant and speaker, she is a bull and semen rep, podcaster, book enthusiast, and collector of weird socks. Links: Cassidy on LinkedIn Cassidy on Instagram Cassidy's Website Rate & Review the NEW Spotify Feed Join the fitness challenge on Twitter Sponsor: This episode is presented by DPH Biologicals. Learn more at DPHBio.com