Does your product have a soul? We are heading into a future where more and more things are getting digital “souls” or IDs these days. We are talking about an identity that transcends the life and even the second life of a product. It’s a compelling concept, as it unlocks waste reduction, product safety, regulatory compliance, efficiency and new revenue models.  

Max Winograd’s team is competing in what is a very strategic market, the provision of cloud systems to manage the soul of every product in the world. Anyone interested in IoT applied to digital identity using RFID, Bluetooth or barcodes needs to know about this.

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