It makes a HUGE difference when businesses - large and small, run advertisement campaigns that don’t only capture people’s attention but also captivate them and hold them in. Benton Crane, CEO of Harmon Brothers and one of the masterminds of the world’s best advertisements like Chatbooks and Squatty Potty, talks about the value of storytelling and writing scripts that resonate with the clients’ personal stories. Learn how to present your business as a tool that your clients, the real heroes of your business, need for them to achieve their goals and find success in their life journey. 

“Your customers are their own hero. Understanding this dynamic helps you create a brand that they know and love, remember and trust.”

-Benton Crane

In this Episode:

• What makes a healthcare advertising campaign wildly and widely successful in capturing and keeping people’s attention
• Why healthcare professionals should NEVER do a sales pitch for their services and how they can earn the trust of their clients and win their buy-in 
• 2 underlying principles that hold true and apply regardless if you’re a large scale business or a small startup 
• How to position your practice and your business as a lifesaver and a means for your patients to be successful in their individual journey 
• The methodology that you need to understand to establish your brand as something worthy of your clients’ trust

Episode Resources: 

• Healthcare Business Secrets: Free Group
• The TuttleTwins

Connect with Benton Crane: 

• Website
• Youtube
• LinkedIn
• Facebook
• Instagram

Connect with James Neilson-Watt:

• Facebook
• Instagram
• Youtube
• Website