For a smooth function of business, it is essential that there is no blockage in cash flow as well as workflow. The workflow can be efficient by using advanced technologies but for an efficient cashflow should need smarter steps should be taken. In a direct sales process, there are several processes such as procuring raw materials, manufacturing products, stocking up inventory, finding distributors, and finally when the product reaches the customers, companies still can’t be sure if they are going to receive the cash until the return window is over. 

A Cash Conversion Cycle (CCC) shows the number of days the capital is tied from production to sale. 

Cash Conversion Cycle = Days Inventory Outstanding (DIO) + Days Sales Outstanding (DSO) − Days Payables Outstanding (DPO) 

The factors influencing the Cash Conversion Cycle are Days Inventory Outstanding (DIO), Days Sales Outstanding (DSO), and Days Payables Outstanding (DPO). 

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