Epixel Podcast

Understanding the concept of MLM uplines and downlines


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Direct selling business have become a lucrative business model nowadays. From millennials to generation Z, these people are adopting this business model by identifying the opportunities provided by it. The important part of a direct sales organization is their distributors itself. These distributors can bring in success for the organization.

MLM genealogy tree in a direct sales organization refers to the hierarchical structure of uplines and downlines (https://www.epixelmlmsoftware.com/blog/upline-and-downline ). It is an important concept in direct selling, because understanding it will help people understand the industry better. A direct selling genealogy tree is like a branching system that allows a direct sales organization to visualize and manage company's sales force (https://www.entrepreneur.com/encyclopedia/sales-force ) so that they can grow into new markets while building a larger organization with increased revenue potential.

In direct selling, an upline is a person or individual who recruits new distributors into the direct sales organization. They are also known as sponsors. The sponsor (https://www.investopedia.com/terms/s/sponsor.asp ) will bring in new consultants and receive a percentage of their sales. In turn, the sponsor also encourages more distributors to join by giving them incentives to do so.

A downline in a genealogy tree is a distributor who is introduced by another distributor. Depending upon the sales made by the downline distributors, the referral distributor will also receive a percentage of commission.

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Epixel PodcastBy Epixel Solutions