The primary focus of this podcast episode is the intricate strategies that artists must employ to effectively disseminate their music across various platforms. As an artist, it is crucial to understand that a multifaceted approach to promotion significantly enhances the likelihood of reaching a broader audience and establishing a recognizable name within the industry. The discussion delves into the necessity of cultivating genuine relationships with influential figures, such as DJs and playlist curators, to facilitate one's presence on platforms like traditional radio and streaming services. Furthermore, we explore the roles of songwriters, publishers, and administrators in the music ecosystem, emphasizing the importance of understanding these distinctions for effective career management. Ultimately, this episode serves as a comprehensive guide for artists seeking to navigate the complexities of music distribution and relationship building within the industry.

Takeaways:

• Artists must employ a multifaceted strategy to effectively disseminate their music across various platforms.
• Building genuine relationships within the music industry is paramount for artists seeking broader exposure.
• Self-promotion on platforms like Spotify is insufficient without establishing connections with influential curators.
• Understanding the roles of songwriters, publishers, and administration is crucial for navigating the music industry.
• The disparity in payout structures between traditional radio and streaming platforms is a significant concern for artists today.
• Strategically viewing one's music career as a business is essential for long-term success and sustainability.

Links referenced in this episode:

• spotify
• youtube
• cbc

Companies mentioned in this episode:

• Spotify
• YouTube
• CBC
• Socan
• Rihanna
• Beyonce
• Ed Sheeran
• Erin Ashley
• Amanda Paris
• DJ Jester
• Ricochet