Topic Discussed : Understanding the eHailing Market Leader in India - Ola

Speaker: Bakar Sadik Agwan

Key Takeaways:

1. Ola is an online transport network company (TNC) incepted in India in 2011 and presently is the market leader in eHailing services across India marking its presence in over 169 cities. The company started as Olatrip.com – a small travel start-up in Mumbai, is now present across 4 countries including India, UK, Australia and New Zealand. The company works on a commission based model where it offers a technology platform to connect riders to third party driver partners in lieu of a commission on trip value. Ola’s service offering includes car taxi eHailing, bike taxi eHailing, ridesharing/carpooling, hourly rentals, outstation rental services, auto rickshaws and bicycle sharing services.
2. Ola has fleet of 900,000 vehicles and nearly 1 million driver partners that help company to cater over 2 million rides daily. The company claims to have customer base spanning over 150 million and completes over 1 billion rides annually across all services. The company is the next most valued unicorn in India after payment giant – Paytm, Ola touched valuation of US$ 6 Billion in March 2019 with Softbank as key shareholder accounting 26% stake in the company.
3. In terms of competition, Uber remains the only key competitor to Ola with very indifferent service offering, however Ola has a stronger regional outreach in India as compared to Uber. Ola competes in the food delivery market through its recently acquired Foodpanda – third party food delivery and in payment services through Ola Money.
4. Strong inflows of fund by investors, extensive partnerships with OEMs, tech companies and local governments remain key strengths for Ola. The company is seemed to be focus on expanding its revenue stream along with revolutionizing India’s shared mobility scenario in near-term. 

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Related Keywords: Frost & Sullivan, Shared Mobility, Ride Hailing, Taxi Services, India Share Mobility, Urban Mobility, eHailing, online-to-offline services, taxi apps, app based taxi services, cab aggregators, transport network companies, e-Auto Rickshaws, carpooling, ridesharing, bike taxi

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