The Learning Objective

Understanding the End User Decision-Making Process


Listen Later

In this episode, we explore the future of customer decision-making in the built environment. Our guests, Amanda Schneider and Meredith Campbell, share insights from their Design Hackathon project which encompassed six months of intensive research. Engaging with end users across various sectors, their research worked to uncover the challenges and changes taking place in the end user decision-making processes. Listeners will learn about the key factors causing delays, the impact of increased focus on costs, and the strategies needed to navigate these complexities.


After listening, you will be able to: 

  • Understand how the doubling of internal decision-making committees over the last five years has increased complexity and risk aversion in the built environment sector.
  • Identify the importance of value engineering (VE) as a proactive approach to manage cost uncertainty and why it should be an integral part of the project process.
  • Recognize the need for storytelling with data, transforming raw data into actionable insights that help clients make informed decisions more effectively.
  • Apply strategies to manage complex decision-making processes by aligning with clients' decision-making procedures and simplifying the presentation of data for better communication.


READ THE TRANSCRIPT


Here's how to complete your entire CEU podcast process in 3 simple steps:

Step 1: Listen to the episode. 

Step 2: Visit this link to take a short, 5-question quiz.

       *Scoring an 80% or above on the quiz will earn you 0.5 CEU credits.

Step 3: Upon passing the quiz, receive your certificate of completion from the CEU provider.

Special thanks to our CEU episode sponsors, Allsteel, Keilhauer, Kimball International, and Teknion, for partnering with us to provide valuable insights on compelling topics for the design industry.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store

The Learning ObjectiveBy ThinkLab and SURROUND

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

13 ratings


More shows like The Learning Objective

View all
99% Invisible by Roman Mars

99% Invisible

26,168 Listeners

The Daily by The New York Times

The Daily

111,102 Listeners

Up First from NPR by NPR

Up First from NPR

56,005 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

57,732 Listeners

Design Nerds Anonymous by ThinkLab and SURROUND

Design Nerds Anonymous

63 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,211 Listeners