We talk with Joe McLeod about crisis communication. In every busy business, there needs to be a crisis plan. This week we discuss how to create an effective crisis plan, how the pandemic has changed it, what’s the difference been an issue and a crisis, things to avoid, and appealing to their emotion of logic.

Show Notes

·      [00:51] Are you a coffee or tea drinker?

·      [03:28 ] Can you give an overview of your expertise?

·      [05:42] What is an effective crisis comm plan?

·      [09:13] How has the pandemic changed crisis comm plans?

·      [11:58] How do PR pros tell the difference between a crisis and an issue?

·      [13:18] Is there a way to judge the severity of a crisis?

·      [14:40] How can PR pros reason with those people that are upset?

·      [16:07] Should PR pros appeal to the emotion or logic?

·      [18:03] What are some things to avoid when writing a crisis plan?

·      [20:23] Are there any groups of people that will not be reached?

·      [23:33] What does the future of crisis comm look like?

·      [25:44] Fun question: If you could automate crisis comm, where would you automate it?

·      [26:59] Final thoughts

·      Joe McLeod was our guest today. Learn more about McLeod Communications.

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