In this episode, we dive into the full customer journey through the lens of direct mail—exploring how physical mail can strategically support every stage of engagement, from acquisition and onboarding to loyalty, win-back campaigns, and even retargeting anonymous website visitors through IP matching. You'll learn how today’s top marketers are using direct mail to create timely, personalized, and highly measurable touchpoints.

We’ll also discuss the critical role of transactional mail in reinforcing trust, and how direct mail integrates seamlessly with digital channels to boost results across platforms. Featuring insights shaped by Wolverine Solutions Group, this episode highlights real-world applications, data-driven strategies, and the power of piece-level mail tracking to connect your message with the right audience—at the right time.

Whether you’re a CMO, a retention strategist, or a data-driven marketer looking to scale results, this conversation will reshape how you think about direct mail in the modern marketing mix.