Show Notes

Fuelled Up Podcast: Episode 2- Understanding the GA4 Data Model and Transitioning

In this episode your host Amelia Oddy engages in a rich discussion with SEO expert Jayms Brooks about the applicability of Google Analytics 4 (GA4) in the iGaming, esports, and entertainment sectors.

They dive deep into the capabilities of GA4, its importance, and how businesses can use it to achieve their marketing goals. Brooks also reveals the complexities of GA4 and the steps Digital Fuel Performance has taken to make it accessible and meaningful for their clients.

What You Will Learn:

1. Understanding of Google Analytics 4 (GA4) and its importance in data-driven decision-making.
2. Insight into the enhanced capabilities of GA4, including user-centric data, event tracking, and improved privacy features.
3. How to leverage GA4 for targeted marketing strategies and customized user experiences.
4. How GA4 allows businesses to pivot based on real-time data and trends.
5. Digital Fuel Performance’s approach to making GA4 accessible and meaningful for their clients.
6. The potential challenges of implementing GA4 and the value of expert guidance in navigating these challenges.
7. How GA4 can serve the unique needs of various sectors, including iGaming, esports, and entertainment.
8. How GA4 can increase return on investment (ROI) by refining marketing strategies based on detailed analytics.
9. The critical role of GA4 in understanding customer journeys and enhancing customer engagement.
10. Understanding Digital Fuel Performance's commitment to continual learning and adapting to the rapidly evolving digital landscape.

Contact Information:

For any questions, advice, or help please contact us at [email protected]

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