ASMR, or Autonomous Sensory Meridian Response to give it its full name, has been gaining lots of attention from marketers over the last few months. But what are opportunities? Are ASMR artists influential? And what actually is it?

In this episode of the Digital Download Podcast I talk to ASMR artists Creative Calm and Scottish Murmurs, who between them have 400,000 YouTube subscribers. We discuss how ASMR is perceived, what sorts of people watch the videos, what the opportunities are for marketers and whether ASMR is really here to stay.

Here’s what is discussed in this episode:

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