Business Success Japan

Understanding the Japanese Marketplace with Natalie Meyer


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In today's conversation, I chat with Natalie Meyer of Tokyoesque, a localization and market research company. In the episode, Natalie shares her insights into some unique aspects of the Japanese marketplace, as well as common difficulties foreign companies face when entering Japan, and vice-verse.


Today's Word:

ほんね

ho-n-ne

Meaning: one's true opinion, real intention, motivation


Natalie's Links:

  • Tokyoesque
  • LinkedIn

  • Book Recommendation:

    • The Culture Map

    • Related Episodes:

      • Faye-Sensei on Culture Shock and the Power of Open-Mindedness
      • Anil Raj on Entrepreneurship and Mentorship in Japan
      • Discovering Ma: Finding Success in Japan by Learning to Pay Attention with Byron Barón

      • Want to support the podcast? Check the podcast's ko-fi page to help keep me well-caffeinated: https://ko-fi.com/businesssuccessjapan

        Be sure to subscribe for more Japanese language and cultural insights. And if you enjoy the podcast, please leave a review so that other people can find it as well. And of course, if you have any questions, comments, or suggestions for future episodes, please email me at [email protected].

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        Business Success JapanBy Lydia Beukelman

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