When you start a new Facebook ad campaign, you want it to perform well right out of the gate. The problem is, that usually doesn't happen. 

Every campaign always seems to have this period of complete volatility right at the beginning. 

Well, Facebook has a name for that. It's called the Learning Phase. And it's an important part of getting your ads to optimize properly. 

This is understanding the Learning Phase with Facebook Ads for Spotify.

Watch the original video on my YouTube channel.

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