The Physical Product Movement

Understanding the Netflix of Coffee with Mike Lackman, CEO at Trade Coffee


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In this episode, we're joined by Mike Lackman, CEO of Trade Coffee, a coffee company that unites over fifty of the best roasters in the country with 400+ coffees that are rich in variety and taste. They offer this coffee to consumers nationwide on a subscription basis.

We can compare Trade Coffee to Netflix, but for coffee. It's an innovative approach to retail that other businesses can also apply. Mike has some valuable advice about designing consumer experiences by gathering data in a survey to then curate recommendations.

Moreover, we talk about the importance of the story behind a product. Also, we discuss how to highlight your suppliers, the source of your product, and search for and take forward the uniqueness of the people, product, geography, and process involved in bringing a product to market.

Learn more about Mike and Trade Coffee:
  • Mike’s LinkedIn
  • Trade Coffee’s LinkedIn
  • Trade Coffee’s Website

Automate your inventory operations with Fiddle: 
  • Learn more
  • Get a free 14-day trial
  • Schedule a demo
  • Get The Ultimate Inventory Management Guide For Growing CPG Brands
  • Get The Ultimate Supplier & Co-Packer List

Automate your inventory operations with Fiddle: 
  • Learn more about Fiddle
  • Get a free 14-day trial
  • Schedule a demo
  • Get The Ultimate Inventory Management Guide For Growing CPG Brands
  • Get The Ultimate Supplier & Co-Packer List

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