Welcome back to the pod and today we are joined by man William from HighLife. He is a seasoned budtender with many years spent researching and working within the Cannabis industry. William grew up around Cannabis and gives us a little bit about his background, how he originally made his way to Canada and his early experiences with the plant. What are some of the common misconceptions in the industry and what are some of the questions that he has heard frequently being asked by consumers? He talks about the importance of consumers understanding what they are getting and the experience they will obtain from consuming that product. Listen in to hear some of his favourite ways to consume and his thoughts on where the Industry is as a whole.

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