Michael Beach, CEO of Cross Screen Media

In this engaging interview, David McBee sits down with Michael Beach, a leading expert in the TV and streaming TV industry. Michael shares his journey from founding a digital agency to navigating the evolving landscape of television advertising. Discover why TV advertising is more complex than ever, how to tackle fragmentation, and why local advertisers have a golden opportunity. Get insights into the future of advertising and learn how to future-proof your business in this ever-changing landscape.